Recruiting 2020: How to Navigate Unprecedented Challenges

As on-campus visits are on pause, PS&L enrollment marketing consultants offer their guidance on recruiting during COVID-19.

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The Close – It’s Not What It Used To Be

Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.

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Why We Support Small Colleges

PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.

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Five Questions to Consider When Prioritizing Staff Time

There is a limited amount of time for outreach to students and families, and admissions staff wants to know: who should I be recruiting?

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Just Visiting High Schools is Not Enough

Build more meaningful relationships with high schools and influencers.

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Stakeholder Participation – A Lesson to be Learned

Why transparency and inclusion are integral to any higher education market research project.

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