These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
One of the most important experiences prospects have with your institution, campus tours are critical. So why are so many the same?
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
PS&L’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.