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Webinar: How Secret Shopping Can Improve Enrollment Outcomes


If you are responsible for the outcomes of a recruitment and marketing strategy, secret shopping is a cost-effective way to perform Quality Assurance.
Listen to PS&L Senior Consultant, Dana Evans present secret shopping case studies and discuss how this type of primary research can impact management of your enrollment marketing.
Download Secret Shopping Webinar PDFDownload Secret Shopping Webinar Recording
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Dana Evans,

More than 17 years of experience in higher education admissions, enrollment management, and marketing. Most of it spent in-house at various colleges, including Dean of Admissions and Financial Aid, prior to joining Paskill Stapleton & Lord. Facilitates focus groups, conducts interviews, crafts research instruments, and develops observations and recommendations on the findings.

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