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‘Higher Ed Client Experience Optimized by New Partnership,’ Reports PA Chamber Magazine

 

Paskill Stapleton & Lord’s partnership with JPL, a Harrisburg-based marketing agency with deep digital and media capabilities, is featured in the spring issue of Pennsylvania’s Chamber of Business and Industry magazine Catalyst.

The article examines how the collaboration delivers comprehensive marketing services to higher education institutions nationwide.

Formed in July 2017, the partnership has provided a range of integrated services for clients including Texas A&M, Point Park University, Wayland Baptist University, the U.S. Coast Guard Academy, and Harrisburg University of Science and Technology.

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university. At PS&L, Cathy is busy implementing a marketing plan to promote the company’s visibility and various offerings, from training workshops to assessment services to our annual conference, through trade shows, email marketing, and digital strategy. Cathy also manages psandl.com, social media efforts, and agency publications. She can be reached at [email protected]