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Helping Admissions Teams Meet Recruiting Challenges

Does your recruitment team need better sales skills?

SMART is a two-day, on-campus recruiter training workshop. This program helps new and experienced counselors focus on skills to effectively recruit and yield your top prospects.

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]