Des Moines University Selects PS&L

Des Moines University hires PS&L to lead its branding campaign

Recognized as one of the leading health sciences universities, Des Monies University has selected PS&L as its marketing partner for its marketing and branding campaign. DMU is the largest medical college in Iowa, offering 8 graduate degree programs.
The project includes brand research, leading to the development of a brand platform and messaging. Services will include on-campus focus groups, online surveys, and background research and discovery that will inform the creation of a messaging platform and campaign recommendations.

DMU’s Mission:
To improve lives in our global community by educating diverse groups of highly competent and compassionate health professionals.
DMU’s Vision:
Des Moines University will be:
  • The leader in innovative health education that promotes lifelong learning
  • A cultivator of distinctive faculty and student researchers who discover and disseminate new knowledge
  • A provider of high-quality patient care and educational experiences dedicated to improving health and wellness
  • A policy consultant and resource for those engaged in healthy community transformation


Picture of Page Author

David Black,

With nearly 30 years experience in educational marketing, enrollment management consulting and staff development, Dave directs market research with a focus on imaging and perception research, branding and positioning studies, market sizing assessments, and feasibility studies. He also leads focus groups and authors research, assessment reports and consults on enrollment management, marketing, organizational development, and collaborative team development.