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Digital Enrollment Marketing Suite

Customized Digital Solutions: because clicks are nice, but enrolled students are better.

Higher education recruitment is no longer linear. Prospective students are choosing their own decision-making journeys and your job as an enrollment professional is to intersect prospects along their route… whichever route they take!

Unlike many digital agencies, PS&L does not take a one-size-fits-all approach to digital enrollment marketing. If your enrollment goals are the same as every other college, that might work…but we know every institution has different challenges at different times of the year with different student audiences, so our solutions will always be customized for achievable, and affordable, results.

What makes our process different?

Digital enrollment marketing, when done right, puts you back in control of how you engage prospects with your college or university’s brand.

Results-Based Digital Strategies

  • Integrated Higher Ed Dashboard
  • Premium Display Ads
  • Antifraud and IVT Protection
  • Google Display Network (and more)
  • Search Engine Marketing (Pay-Per-Click)
  • Search Engine Optimization
  • Dynamic Paid Social Media
  • Organic Social Media
  • “Stop Scrolling” Display Ads
  • Integrated Retargeting
  • IP Prospecting
  • IP Targeting
  • Audience-Targeted Email
  • Geo-Fencing
  • Content Marketing
  • Video Advertising
  • Premium Branded Content
  • Landing Page Development
  • Microsite Development
  • CRM Retargeting

4 Phases: Tailor-Made and Results-Driven

Assess & Audit

Our digital enrollment strategy starts by asking questions,a lot of questions. Most important: what do we hope to accomplish? Is the goal to increase awareness by expanding geographic reach? Is it to drive applications? Do you want to target specific student segments or a group of academic programs? Maybe it’s all of the above...or none of the above. PS&L doesn’t deliver a “canned” solution for our higher education partners. We know the challenges they face areas unique as they are.

Strategy & Plan Development

Digital media plans vary, greatly. At least ours do. Plans to support brand building are way different from plans to increase application yield. It’s like comparing apples to oranges. Timing and tactics are everything. Brand-building plans utilize digital media that is efficient at creating engagement and building awareness. Increasing yield plans rely on conversion media tactics. Every digital agency has access to the “tools” – PS&L understands which tools are required to get the job done right.

Creative Design & Implementation

What does it take to go from an impression to a click through, to a conversion? It takes design that demands attention and targeted messaging that speaks directly to the audience. Our creative, content, and strategy teams work together to execute “Informed Design”– intelligent thinking that doesn’t just dazzle, it delivers.

Performance Monitoring & Optimization

It’s not just knowing how to measure digital marketing performance, it’s knowing what to measure and how that measurement directly impacts the college-selection process. PS&L’s digital enrollment marketing campaigns do not adhere to a “one-and-done” philosophy. Our active campaign surveillance yields a steady flow of data that we utilize to continually optimize performance.

Ad Fraud Whitepaper

Nearly half of all digital advertising is susceptible to ad fraud.

Regardless of the tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. This white paper will help you understand what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.

Download White Paper

Let’s think about your tailor-made digital strategy.

All impressive results have to start somewhere, even if it’s just with one single question. Let us know a little about your situation so we can begin a larger conversation about what digital strategy might work best for you. We understand all good planning comes from research, so there’s no obligation in some healthy conversation.

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