VISUAL IDENTITYFrom game-day pride to alumni giving, and recruiting efforts, the right identity leaves a communicative mark that strengthens your brand.
An institution’s public perception rests heavily with their visual identity. For that reason, we conscientiously design logotypes, wordmarks, and athletic identities that are versatile, clear, and memorable.Read More
Institutional IdentityPS&L institutional identities embody the principles and spirit of a college or university.
We help clients communicate the history, tradition, and values that are the fundamental basis of their brand. With over 25 years of experience, PS&L understands that a college’s institutional identity doesn’t just need to perfectly reflect the school’s mores; it must also inspire pride, embody spirit, and solicit an ongoing impression within the community.
Athletics IdentityIdentify opportunities for institutional growth, expansion, and improvement in a strategic and competitive context.
Rally the student body’s competitive spirit and stir the sentiments of fans with an athletic identity that will stand the test of time. PS&L ensures that your athletic logos look great on every uniform, bit of swag or spirit wear, and inspires the camaraderie that creates lasting bonds and institutional loyalty through a common, unifying experience.
Stakeholder Buy-inStrong identity galvanizes its people, but cohesion must be achieved from within the institution first.
A logo is an institution’s most widespread public-facing representation of its brand. PS&L's design cycle ensures that all vested stakeholder interests are represented. By involving key stakeholders at the onset of the project, we can develop a comprehensive representation of the institution's character that will be embraced from within.