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Centenary College engages PS&L

Centenary College is back and WOW!

  • Background Research and Discovery
  • Photography/Art Direction
  • Enrollment Marketing Publications
  • Undergraduate Admissions Microsite

It has been over a decade since PS&L in-house Illustrator Nick DeNucci hand painted Centenary College’s first campus map. In the following 10 years – ­almost as much exponential growth has been accomplished by the College – as there had been since its founding in 1867.

centenary_old_map

There are fabulous new residence halls, a technology center with all the modern marvels, one of the best college dining halls we’ve experienced (and we’ve been to a lot!), expansive sports fields, the 30.5 million dollar Lackland Center with it’s 485 seat state-of-the-art theater, and top notch student-centric attention to detail all around. All that, plus stellar faculty makes Centenary College quite the gem. Did we mention the sprawling and stunningly beautiful 65+-acre Equine Center?

Centenary College engaged PS&L to align the institutions enrollment marketing efforts to maximize growth potential. PS&L is focused on Centenary’s long-term enrollment health. We started with our Research & Discovery phase that included a broad range of campus constituents in a series of interviews and focus groups. That consolidated research was used as the point of departure for constructing accurate and truthful Brand Attribute Messages. Those messages influenced our creative outlook on a recent two-day photo shoot, establishing the visual groundwork for the redesign of Centenary’s enrollment marketing materials.

About Centenary
The Newark Conference of the United Methodist Church founded Centenary College in 1867. Centenary became a coeducational baccalaureate-degree-granting institution in1988 and then a master-degree-granting institution 1995. In 1999, Centenary founded the Center for Adult and Professional Studies (CAPS) program. In 2011, the program was renamed the School of Professional Studies. Current enrollment: 1,340 traditional full-time and 110 part-time undergraduate students, and 1,126 adult accelerated and graduate students.

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Paskill Stapleton & Lord,

215-572-7938