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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.



Partner Harrisburg University Spotlighted in “The Chronicle” for Impressive Outcomes

Higher Education is changing indeed, and for our client Harrisburg University it is changing for the better, as spotlighted in a positive news story in the Chronicle of Higher Education. PS&L applauds HU’s smart thinking and is proud of our role in brand building and marketing its Philadelphia Campus, which offers programs in computer science, […]

Higher Education is changing indeed,

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Agency Expands Paid Media and Analytics Practice with NYC Office

HIGHER ED ENROLLMENT MARKETING FIRM PASKILL STAPLETON & LORD EXPANDS PAID MEDIA AND ANALYTICS PRACTICE Talent investment will help PS&L’s clients increase their ROI, putting more students in seats in an increasingly competitive landscape PHILADELPHIA (February 12, 2019) – Paskill Stapleton & Lord (PS&L), an enrollment marketing firm for higher education announced today that it […]


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Need to Brew Some Creativity? Coffee is Key Says VP of Creative Services

We’re halfway through the workweek and it’s one of the coldest days of the year, making coffee more imperative than ever. For Paskill Stapleton & Lord, our office Keurig is often the MVP, the most valuable product! But on days when it’s not immediately functioning, (ultimately it always delivers) we especially appreciate how it brews […]

We’re halfway through the workweek

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Build Your Case for Value in Five Easy Steps

The cost of college is a major component of decision making for students and families. However, admissions counselors tend to focus too much on cost and are losing the opportunity to change the conversation to value. Let’s face it. No college can always be the least expensive option. So take cost out of the equation […]

The cost of college is a major

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Building Networks

It was a lesson learned. During my first week in a new admissions position, two seemingly unrelated events collided weeks later. First, I was assigned to a committee where students voted for the faculty and staff person who provided the best customer service. The second was a meeting with the university registrar, where she asked […]

It was a lesson learned. During my

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Campus Visit: Let’s Do Something

Whether it is a daily tour or an open house or an admitted student program, traditional undergraduate students want more than people talking at them. They want to be engaged in doing. When students are asked about their favorite part of an on-campus experience, they typically mention an experience that: Made them feel special Was […]

Whether it is a daily tour or an

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

While digital content can dominate

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

To some, storytelling comes

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