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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.

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Better Together: When Recruiters and Marketers Collaborate, Enrollment Benefits

  Recruitment and marketing are something of a chicken-and-egg situation for meeting enrollment goals. We often think of them as working side by side, but the reality is that they are even more dependent upon each other – more like hand in hand. Recruitment is the building of a one-on-one relationship with prospective students. It […]

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PS&L and Partner USCGA Selected to Lead Session at 2019 AMA Symposium for Higher Education

  Jim Paskill, President of Paskill Stapleton & Lord (PS&L), has been selected to speak on audience engagement at the 2019 AMA Symposium for the Marketing of Higher Education Conference being held in Las Vegas this November. He and client partner Susan Bibeau, Executive Director of Marketing at the United States Coast Guard Academy (USCGA), […]

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Webinar Download: High Profile Programs and Supporting Their Success

  More than 300 attendees from 43 states, Canada, and the Caribbean registered for a co-presented panel discussion on high-demand academic programs and how to market them. Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of Paskill Stapleton & Lord (PS&L), led the webinar that addressed trends in student demand; how […]

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

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Webinar: High-Demand Academic Programs and How to Market Them

  Identifying what academic programs have the most potential based on employer and student demand requires careful and thorough analysis that will differentiate your school and support enrollment goals. However, what is the point of identifying academic programs worthy of growing, if concurrent strategies to effectively market them aren’t also being developed? At 2 p.m. […]

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White Paper: How to Safeguard Your Digital Campaign from Ad Fraud

  According to Brian Aitken, Managing Director NYC, Head of Paid Media & Analytics, research shows that nearly half of all digital advertising is susceptible to ad fraud. Regardless of the digital advertising tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. Aitken’s recent white paper will […]

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Major Takeaway from 2019 eduWeb Digital Summit: Build Websites in Phases

  Ryan Pudloski, VP of Web/Interactive, presented the session, “Superior Sites Come from Superior Plans: Why Research-Driven Design Wins” at the 2019 eduWeb Digital Summit in Philadelphia. More than 300 communications professionals from colleges and universities across the country and world attended the annual eduWeb digital summit, which represents the only conference focusing on integrated […]

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