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Central Methodist University Partners with PS&L

Central Methodist University has engaged with Paskill Stapleton & Lord for enrollment management and marketing services. PS&L will work with the Fayette, Missouri, institution to grow enrollments through marketing, recruiting, and retention initiatives geared toward strengthening the institution’s already strong regional brand. Founded in 1854, Central Methodist University is a four-year private university, fully accredited […]

Central Methodist University has

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Neumann University Retains PS&L for Branding Project

Long-time client Neumann University turned to Paskill Stapleton & Lord to assist with a market research study to help inform a re-energized branding campaign. PS&L will provide the following research and consulting services: Review enrollment and marketing materials Review current messaging and themes On-campus focus groups and interviews Online surveys Analysis of online surveys/focus groups […]

Long-time client Neumann University

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The Art of Engaging Faculty to Increase Yield

Are faculty effective recruiters? Faculty members can be great assets to the admissions office and enrollment process. The fact is faculty members provide a measure of authenticity to the prospective student – a tempting tease to what life could be like at the college. They also present a managerial nightmare for admissions counselors – some have likened garnering […]

Are faculty effective recruiters?

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Pratt Community College

Declining enrollments were reversed with a 6% increase in Fall enrollments in the first year As a community college, Pratt’s service area was not going to increase and all signs were that the population was not going to increase either. The immediate need was to build back enrollments with an eye on future growth. Paskill […]

Declining enrollments were reversed

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Undercover Boss on Your Campus

Have you ever seen the reality TV show where the CEO is disguised and joins the ranks to spy on employees? In higher ed market research this is called ”secret shopping”. The objectives of secret shopping are similar to Undercover Boss – to get an inside view of what really goes on and to have […]

Have you ever seen the reality TV

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