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Case Study: Your campus is your brand

It’s a banner day at USCGA… every day

Your campus is your brand, at least as an experience
for visiting prospects and their parents

USCGA is reinforcing its external and internal marketing messages by utilizing a very common often overlooked media – campus banners. Almost every pole on every campus has them, most choose to repeat a logo or athletic icon. USCGA has leveraged brand look illustrations to put civil, patriotic, honorary and brand messages into high visibility. You can’t miss them.

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Robert Oxman,

Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.