Case Study: Manor College
Redefined and reinvigorated
Manor College, a two-year institution in Philadelphia, PA, engaged Paskill Stapleton & Lord’s higher education marketing expertise to help better position the College in a competitive marketplace.
Research is key
A comprehensive research perception study resulted in a focused market position and a dramatic shift in messaging to prospective students. PS&L introduced the new messaging to the public via a multi-media advertising campaign and a redesigned website. The new messages are on-target and have resulted in increased awareness for Manor, as well as increased enrollment.
PS&L provided the following services:
- Quantitative and qualitative research studies
- Detailed recommendations on research observations
- Integrated recruitment/marketing strategy
- Media planning/strategy
- Development of creative campaign
- Media planning/strategy
- Media purchase/stewardship
- Website development
Located in suburban Philadelphia, Manor College is a private two-year institution offering transfer and career oriented programs to traditional age and adult students. Manor strives to provide its students with a personalized education that promotes a wide breadth of learning and enables students to develop fully as individuals.
Robert Oxman,
Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.