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Expanding Paid Media and Analytics Practice with NYC Office

Paskill Stapleton & Lord (PS&L), an enrollment marketing firm for higher education announced today that it is expanding its digital marketing practice in the areas of paid media and analytics as part of its partnership with Harrisburg- based JPL, one of the largest advertising agencies in the Mid-Atlantic region. The agency is launching a new Madison Avenue location in New York City to give the company and its partners access to the world’s best digital media and analytics talent and more opportunities to work directly with top ad tech companies to develop the latest solutions to clients before they go to market. This move will impact the effectiveness of enrollment marketing for PS&L’s clients, who have included more than 500 colleges and universities since it was founded in 1986.

JPL Managing Director Brian Aitken who hails from ASSEMBLY (an Advertising Age top media agency) will lead the digital and media analytics group from New York. The group plans to hire a half dozen new analysts and paid media specialists throughout the year.

“More precise and innovative digital marketing expertise and tools will move the needle for enrollment and is needed in this increasingly competitive landscape for long-term success,” said Jim Paskill, Principal and Creative Director at PS&L. “We believe we are the only higher education marketing firm with these capabilities based in New York, which will put PS&L and our clients at a major competitive advantage.”

PS&L’s digital enrollment technology leverages higher education partners’ often-limited marketing dollars through its anti-fraud and viewability safeguards and offers access to more networks, buying power for enhanced creative ads, and a custom dashboard that syncs a school’s enrollment funnel with its active digital campaign efforts.

“PS&L has always evolved our tactics to best engage the right students for the right colleges and universities. This new investment in paid media and analytics is absolutely what the market demands and what our institutional partners need,” added Paskill.

About Paskill Stapleton & Lord

A research-first marketing agency, Paskill Stapleton & Lord partners with higher education institutions to grow and optimize enrollments. Areas of expertise include, consulting and assessment services, digital and traditional advertising, market research, web services, print, video, and live experience events. PS&L provides a range of in-demand staff development trainings—some 50 annual workshops on campuses across the country. In 2017, Paskill Stapleton & Lord (PS&L) formed a corporate partnership with JPL, becoming the most resource-rich higher education marketing firm in the country.

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university. At PS&L, Cathy is busy implementing a marketing plan to promote the company’s visibility and various offerings, from training workshops to assessment services to our annual conference, through trade shows, email marketing, and digital strategy. Cathy also manages psandl.com, social media efforts, and agency publications. She can be reached at [email protected]