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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Webinar: High-Demand Academic Programs and How to Market Them

  Identifying what academic programs have the most potential based on employer and student demand requires careful and thorough analysis that will differentiate your school and support enrollment goals. However, what is the point of identifying academic programs worthy of growing, if concurrent strategies to effectively market them aren’t also being developed? At 2 p.m. […]

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White Paper: How to Safeguard Your Digital Campaign from Ad Fraud

  According to Brian Aitken, Managing Director NYC, Head of Paid Media & Analytics, research shows that nearly half of all digital advertising is susceptible to ad fraud. Regardless of the digital advertising tactics you currently employ, ad fraud is likely part of your experience, whether you know it or not. Aitken’s recent white paper will […]

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Major Takeaway from 2019 eduWeb Digital Summit: Build Websites in Phases

  Ryan Pudloski, VP of Web/Interactive, presented the session, “Superior Sites Come from Superior Plans: Why Research-Driven Design Wins” at the 2019 eduWeb Digital Summit in Philadelphia. More than 300 communications professionals from colleges and universities across the country and world attended the annual eduWeb digital summit, which represents the only conference focusing on integrated […]

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Illustrated Campus Maps Offer Pathways to Student Engagement

When our higher ed clients’ campuses grow and evolve, PS&L is especially proud to offer creative support through complex illustrated maps for use in print and online. Just recently the College of the Holy Cross, located in Worcester, Massachusetts, reached back out to us to update a campus map illustration created years before. This isn’t […]

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PS&L Proud Supporter of National Small College Enrollment Conference

Today is the final day of the 31st annual National Small College Enrollment Conference in Raleigh, North Carolina! Dave Black, PS&L Vice President of Consulting and Market Research (on right), connected with colleagues from small colleges across the country. Kudos to Darius Eure (on left), Director of Admissions at Elizabeth City State University in North […]

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Storytelling: Bring the Voices of Your Institution to Life

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

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The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

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