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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Owning Its Small in a Big Way: PS&L Partnered with PCA&D to Present on Design and User Experience at CUPRAP 2019

During the 2019 Spring Conference for College and University Public Relations and Associated Professionals (CUPRAP), Paskill Stapleton & Lord (PS&L) partnered with the Pennsylvania College of Art & Design (PCA&D) for a session of just over a dozen offered this year at the Lancaster County Convention Center. Titled, “Small By Design: How Brand Research Curated […]

During the 2019 Spring Conference

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PS&L Partners with PCA&D for CUPRAP Conference Session

Paskill Stapleton & Lord (PS&L) is proud to partner with the Pennsylvania College of Art & Design (PCA&D) on a design and user experience session at CUPRAP’s 2019 Spring Conference, being held at the Lancaster County Convention Center. On Thursday, March 14 at 1:45 p.m., PCA&D’s Kathy Smyser, Director of Communications, and Natalie Lascek, Director […]

Paskill Stapleton & Lord

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Paskill Stapleton & Lord Recognized with Multiple Honors During 34th Annual Educational Awards

From thousands of submissions from hundreds of colleges and universities nationwide, Paskill Stapleton & Lord (PS&L) was recognized 10 times on behalf of six higher education partners during this year’s Annual Educational Advertising Awards. Including two gold awards, PS&L’s honors represent a range of creative categories, from multiple integrated marketing campaigns, to website redesign, to […]

From thousands of submissions from

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Free, Live Webinar Encourages Enrollment Decision Makers to Not Go It Alone

The daily demands on enrollment decision makers can be a barrier to big projects that could bring about better enrollment outcomes for higher education institutions – from a comprehensive marketing plan to a major website redesign to an overhauled campus tour program. At 2 p.m. (EST) Friday, March 22, Senior PS&L Consultant will lead the […]

The daily demands on enrollment

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Five Key Questions to Consider When Prioritizing Staff Time

All schools and all enrollment goals are different. But every team can always improve, and the feedback we receive from admissions personnel points to prioritizing staff time as a significant challenge toward progress. It’s a time management issue. Simply stated, there is a limited amount of time for outreach to students and families, and staff […]

All schools and all enrollment goals

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2019 CCCU Conference

Positive. This was the vibe at the Council of Christian College and University Conference in St. Petersburg, Florida last week, where enrollment, financial aid, and advancement professionals from member schools gathered for networking and motivation. Despite pervasive conversations about changing demographics, everyone we spoke to was optimistic and eager to share their trends and successful […]

Positive. This was the vibe at the

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Partner Harrisburg University Spotlighted in “The Chronicle” for Impressive Outcomes

Higher Education is changing indeed, and for our client Harrisburg University it is changing for the better, as spotlighted in a positive news story in the Chronicle of Higher Education. PS&L applauds HU’s smart thinking and is proud of our role in brand building and marketing its Philadelphia Campus, which offers programs in computer science, […]

Higher Education is changing indeed,

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Agency Expands Paid Media and Analytics Practice with NYC Office

HIGHER ED ENROLLMENT MARKETING FIRM PASKILL STAPLETON & LORD EXPANDS PAID MEDIA AND ANALYTICS PRACTICE Talent investment will help PS&L’s clients increase their ROI, putting more students in seats in an increasingly competitive landscape PHILADELPHIA (February 12, 2019) – Paskill Stapleton & Lord (PS&L), an enrollment marketing firm for higher education announced today that it […]

HIGHER ED ENROLLMENT MARKETING FIRM

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Need to Brew Some Creativity? Coffee is Key Says VP of Creative Services

We’re halfway through the workweek and it’s one of the coldest days of the year, making coffee more imperative than ever. For Paskill Stapleton & Lord, our office Keurig is often the MVP, the most valuable product! But on days when it’s not immediately functioning, (ultimately it always delivers) we especially appreciate how it brews […]

We’re halfway through the workweek

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