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What’s Going On At PS&L? Our latest projects, wins, trending, and resources.
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Leading the Discussion on Diversifying Enrollments at AMA

  Hundreds of higher education professionals attended Caesars Palace in Las Vegas, Nov. 10-13, to learn from leaders in the industry on enrollment marketing trends and best practices during the 2019 American Marketing Association’s Symposium for the Marketing of Higher Education. Paskill Stapleton & Lord (PS&L) was selected to present on diversifying enrollments in an […]

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Better Together: When Recruiters and Marketers Collaborate, Enrollment Benefits

  Recruitment and marketing are something of a chicken-and-egg situation for meeting enrollment goals. We often think of them as working side by side, but the reality is that they are even more dependent upon each other – more like hand in hand. Recruitment is the building of a one-on-one relationship with prospective students. It […]

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The Most Effective and Easy Marketing Strategy to Increase Higher Ed Enrollment in 2019 (and Always)

  Declining enrollment trends and a rapidly shifting landscape are of no surprise to anyone in higher education. The numbers of closures (11 privates on average per year) and students’ impacted (half a million displaced in the past five years) are unsettling to say the least. Of course there are schools bucking this trend for […]

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Why SNU is Excited for its New Institutional Identity

  A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because PS&L’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences. And a comprehensive standards guide defines best practices for the new identity across departments, platforms, publications, and […]

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Make Your Pub a Must to Pick Up

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

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Webinar Download: High Profile Programs and Supporting Their Success

  More than 300 attendees from 43 states, Canada, and the Caribbean registered for a co-presented panel discussion on high-demand academic programs and how to market them. Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of Paskill Stapleton & Lord (PS&L), led the webinar that addressed trends in student demand; how […]

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Webinar: High-Demand Academic Programs and How to Market Them

  Identifying what academic programs have the most potential based on employer and student demand requires careful and thorough analysis that will differentiate your school and support enrollment goals. However, what is the point of identifying academic programs worthy of growing, if concurrent strategies to effectively market them aren’t also being developed? At 2 p.m. […]

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