PS&L Launches Digital Enrollment Marketing Suite


Paskill Stapleton & Lord has launched a digital enrollment marketing suite to advance student recruiting. We’ve integrated the latest digital tactics for tangible, improved enrollment outcomes – from tough anti-fraud measures, a dashboard customized for higher ed, and budget best practices to reach and engage real students.

The higher education enrollment marketing funnel has been reconfigured. Students and their families are in control of when they choose to wade into your brand experience, so your institution’s content should be out there and everywhere. That’s why today’s funnel is fluid and intersecting, and nine times out of ten first brand impressions are made through smartphones. It’s not surprising to learn that Gen Z spend more than one-third of their day online, which is why marketers take full advantage of the evolving arsenal of digital tactics to engage college prospects.

The digital marketing opportunities are boundless, and the PS&L approach is measured. Our commitment is to utilize every effective tool available, but our focus remains steady on clients’ goals, budgets, and timelines. Check out psandl.com/digital for more on how we do digital right for higher ed.

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Cathy Donovan,

A higher education professional with more than a decade serving in various communications roles at a Big 10 university, including most recently as assistant dean. At PS&L, Cathy is busy implementing a marketing plan to promote the agency’s visibility and various services through email marketing, digital strategy, conferences, direct mail, and webinars. Cathy also manages psandl.com, social media efforts, and agency publications, and assists with agency RFP responses. She can be reached at [email protected]