Web
- Writes you a letter asking for information
- Calls you on the telephone
- Waits for his/her college advisor for advice
If you aren't laughing by now, then call us (You can also call us if you are laughing. We have more where this came from.)
Today's prospective student relies on the web for information. Your website is often their first impression of your institution - the virtual entry and pathways to your campus. Our web services team works in collaboration with you to create cutting edge and forward thinking solutions for your institution.
Web Assessment
With a web assessment discover where the issues are, and how best to meet the needs of your primary users. Learn how well your website communicates and disseminates information to your campus community. Test the design and usability of your current site, and review the your workflow. Basically, find out what's working and what's not.
Main areas of assessment include:
- Design and usability
- Navigation and functionality
- Identify primary users and needs of users
- Audit of content & messaging
- Review workflow in developing, editing, and posting of content
When completed your assessment report will give you the necessary information to help you decide whether your college website needs a complete redesign or just a refresh of some critical component.
Web Development and Design
We believe in collaboration. We'll work with you to:
- Develop project goals and strategy based on research from your users
- Determine marketing messaging and brand integration
- Design and develop information architecture
- Develop Interface design options
- Design template suites
- Determine CMS requirements and make solution recommendations
- Establish workflow
After design, development, production and delivery of the website, we provide training, planning, ongoing support, and aftercare services as needed.
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Research & Testing
Don't rely on your subjective, anecdotal judgment. We conduct qualitative research through usability studies and focus groups and we test your site to find out if it's working the way it should.
Professional Services
We offer:
- Search Engine Marketing
- Custom Application Development
- Database Development and Integration
- Production Services - HTML, ASP, .NET, PHP, video, Flash, podcasts
- Flash Designs & Development
i2e Recruitment Suite
How does your admissions website fit into the big picture?
Paskill Stapleton & Lord's fully scalable i2e Recruitment Suite of web-based e-recruitment tools can help you:
- Increase enrollment yield, diversity and academic quality of prospective students
- Better connect students to the institution
Whether you intend for a full integration with your current SIS or you are looking at a stand alone, or something in-between, i2e can be customized to your institution's needs. Go to the i2e website for more information.
Professional Support and Ongoing Maintenance
Remember the term is GO LIVE not GO DEAD. Keeping the site up-to-date, training your staff, and on-going maintenance are just some of the services we provide.
- Contact Us
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Call John Stapleton or Bill Hurlburt at 215-572-7938 or our web services team for more information.
Key Players
Bill Hurlburt
Vice President, Interactive Services
voice: 215.572.7938
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Jim Wilson
Senior Interactive Designer
voice: 215.572.7938 ext. 228
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Jeanne Gosselin
Senior Consultant
voice: 413.739.5289 x224
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Nick DeNucci
Graphics Designer/Illustrator
voice: 215.572.7938 ext. 225
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Featured Projects:
White Papers
"Absolutely fabulous. California community colleges like to hire local. For their web assessment and design, I would give Paskill Stapleton & Lord a 9. They would have gotten a 10 if they were local."
Mary Planding
Director of Marketing and Communications
Cabrillo College
"They're always looking to improve, and improve, and improve. PS&L is well-respected on our campus and has earned that respect through collaboration with all of the key players."
David Ruderman
Director of Marketing
Chapman University
"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."
LCDR Octavia Poole
US Coast Guard Academy
"We were happy with the new web site. We were happy with the process. They laid out a timeline with responsibilities spelled out for us and for them, and they stuck to it."
Jim Duffy
Coordinator of Recruitment and Retention Services, Lebanon Valley College
