Strategic

Healthy Enrollment.It’s never an accident.

MARKET RESEARCH

More than just relevant data – we provide keen insight on how to maximize its potential.

Our history of extensive enrollment marketing research services goes beyond reporting findings and observations. We will collaborate with you to produce the results you need. We provide recommendations that are designed to yield meaningful tactics that you can apply in measurable ways.

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Image, Position, and Brand Research

Determine institutional brand awareness, perception, and competitiveness in a crowded market-space.

Our research provides the clarity and focus necessary to strengthen institutional brand messaging and communication instead of the misperceptions that might exist with prospective students, influencers, and supporters. Our reports yield insight into how audiences perceive institutional brand strengths and/or weaknesses. Ultimately they contribute to the direction of new and existing marketing and outreach initiatives.

Feasibility Studies

Identify opportunities for institutional growth, expansion, and improvement in a strategic and competitive context.

Will your growth strategies succeed? Our feasibility research helps schools gauge the probability of success for periods of academic, strategic, and physical expansion. We make prudent recommendations on how to best integrate fresh strategies into new and existing marketing and media plans.

Market Research Case Studies Downloads

Image, Position and Brand Research:

Indiana Wesleyan University

Image, Position, and Brand Research Download

Manor College

Image, Position, and Brand Research Download

Feasibility Studies:

Friends University

Strategic Planning Download

Ashland University

Program Expansion Download

CONSULTING & PLANNING

Unforeseen obstacles hindering your enrollment marketing plans? As experts in enrollment marketing, we can guide you toward success.

Our higher ed consultants provide your enrollment and marketing teams with the strategies and guidance to refine and strengthen your plans. We collaborate with your staff to leverage their talents and knowledge with the objective of developing effective enrollment plans that can be managed, monitored, measured, and modified based on the resources available.

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Enrollment Management Consulting

We work directly with your admission team to build enrollment plans that can be measured and monitored.

We start with a thorough assessment to identify enrollment opportunities. The key is not just to discover what isn’t working, but to implement solutions that work for your institution, staff, faculty, and enrollment prospects. The result is a plan that helps your institution accomplish its student enrollment and/or retention goals.

Admissions Marketing and Communications Audit

We provide a holistic review of your institution's admissions, recruiting, and marketing programs.

We examine the integration of different components in your institution’s enrollment development plan and determine which best practices face up to your standards, and which don’t. At the completion of our review, an extensive status report identifies unleveraged opportunities and ways to better invest (or re-allocate) institutional resources.

Audit Brochure

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Campus Tour Assessment

Be remembered for the right reasons. Your campus tour must exceed expectations.

The Campus Tour is a critical component in the college selection process. Arguably, it is the number-one deciding factor between colleges for most students. As experts in higher education marketing, PS&L has toured hundreds of campuses over the years. Let us impart our expertise to help you develop an outstanding strategy for impressing every single student who sets foot on your campus – and leaves knowing your institution is the right choice.

Assessment Brochure

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STAFF DEVELOPMENT

From the newest hires to the most seasoned professionals – our workshops teach, guide, and motivate.

How can you ensure your staff receives the continuing education they need to excel in the highly competitive field of education marketing? Over 1,500 colleges nationwide have benefited from our staff training programs. Each workshop is designed to improve long-term enrollment health via enhanced customer relations training and more efficient and effective recruitment workflows.

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Sales Management & Academic Recruitment Training

S.M.A.R.T. On-campus training to help admissions officers become more effective and productive recruiters.

S.M.A.R.T. is an intensive two-day workshop for experienced and new staff members. This workshop is an essential how-to for admissions and recruiting staffs and will unite staff around these common goals – being the best recruiters, meeting their personal goals, and winning as a team. S.M.A.R.T. workshops are available for both traditional and non-traditional recruitment staff.

Seminar Brochure for Traditional Students

Details on topics, schedules, and presenters Download

Seminar Brochure for Non-Traditional Students

Details on topics, schedules, and presenters Download

Yield Boot Camp

Increase enrollment through more effective and insightful sales management.

A two-day, interactive seminar and consulting session on your campus. Your recruitment team will learn how to increase yield through stronger connections with students and families throughout the recruiting cycle – leading to greater levels of commitment. A half-day consultation will focus on ensuring your yield tactics and strategies generate better outcomes.

Seminar Brochure for Yield Boot Camp

Details on topics, schedules, and presenters Download

Student-first Culture Workshop

Student-centric customer service training to get campus employees involved with recruitment and retention.

This half day workshop is an opportunity to share ideas and gain consensus for stepping up service and building teamwork on campus. Designed for administrators, faculty, admissions, financial aid, and student support service employees. Perfect for in-service training and retreats.

Workshop Brochure for Student-first Culture

Details on topics, schedules, and presenters Download

Your presenters

David W. Black Vice President, Market Research and Consulting Biography
Jeanne Gosselin Senior Consultant Biography
Dana Evans Senior Consultant Biography
Janet Sieff Business Development Biography
John Stapleton Principal & Operations Director Biography

BRAND IDENTITY

A strong brand is more than just good looks; messages define your brand identity.

Brand Attribute Messages (BAMs) are the cornerstone of a strong brand identity. Together, this series of statements provides internal and external audiences a comprehensive “look under the hood." These messages define who you are as an institution, and what people can expect from you. Through extensive research and discovery, PS&L works closely with you to develop and hone these messages. Brands take hold and gain strength through visual and messaging consistency. PS&L will work with you to develop consistent Brand Attribute Messages, and the strategies to implement them throughout your enrollment marketing initiatives.

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Reality vs. Aspiration

Your brand is believable, if it's true

A Brand identity program starts with understanding who you are. PS&L develops Brand Attribute Messages that are a true reflection of who you are as an institution. Taken together they are an accurate reflection of what students can expect. A strong brand identity requires "buy in", both internally and externally for these messages.

Defined Methodology

PS&L builds and implements successful brand identity programs

Objectives are established at the outset defining our path to success. Elements of the brand take shape in logical steps: succinct messages and supporting content, human and financial resources, stakeholder buy-in, and a comprehensive plan for public exposure and gauging results.

MULTI-MEDIA MARKETING

When it comes to developing higher education enrollment marketing plans, there is no magic bullet. It takes the right combination of tools to get the job done.

PS&L, a leader in higher education enrollment marketing, uses a holistic approach to recommend media mixes that will reach the correct audiences – at the appropriate time – to reach your institutional goals. We use a consistent outreach of marketing strategies to engage prospects, build relationships, and enroll students. As your prospective students move through the various stages of the college selection process, our well-researched and targeted multi-media marketing enrollment system ensures that they are appropriately aware of your institution's offerings, leading them right up to the vital point where a decision to attend your school is made.

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Online and Traditional Media

A successful strategy employs both online and offline media channels.

While both play different roles, it’s the synergy between digital and traditional media that makes it an effective combination. Websites, email, direct mail, social media, SEM, SEO, out-of-home, transit, spot and cable television, radio, video, and mobile all may play a vital part of a successful university marketing plan. PS&L will develop a plan with the right components to help you reach your specific enrollment goals.

Full-service Advertising

Your goals come first – we design and implement comprehensive campaigns that get results.

Yes, you can make life easier and come to one place for all your advertising requirements. PS&L is one of only a few professional higher education marketing firms that serve as a full-service advertising agency. From media opportunities, research, negotiation, and purchasing, to executing target-appropriate creative, we develop results-driven, comprehensive multi-media advertising solutions exclusively for colleges and universities.

Contact

We’re Here For You. Can we help you create a more effective higher education enrollment strategy?
Paskill Stapleton & Lord
One Roberts Ave.
Glenside, PA 19038
T
215.572.7938
F
215.572.7937
E
info@psandl.com
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