Lisa Blanchard
Project Management and Research Associate
Over eight years experience in research, statistics and project management. Compiles and presents data for academic research projects, including feasibility studies, imaging and perception research, branding and positioning studies. Graduated with a B.S. from Bay Path College.
Karen Craddock
Bookkeeper
For three years at PS&L Karen has made sure everyone got paid, including us. With 15 years of experience with numbers she makes it look easy, even when the checks she cuts are inches deep. Graduated with an AD from Temple University.
Nick DeNucci
Graphic Designer & Illustrator
Over 14 years of experience in the areas of graphic design and illustration. Uses positive and negative space to bring a visual sense of balance to advertising, print, outdoor media work, logos, spot art and icons. Illustrates beautifully rendered campus maps and eye-catching college mascots and identities. Graduated with B.F.A. from Kutztown University. The genius behind our annual holiday cards.
Dana Evans
Senior Consultant,
Enrollment Management and Marketing
More than seventeen years experience in higher education admissions, enrollment management and marketing. Most of it spent in-house at various colleges, including Dean of Admissions and Financial Aid, prior to joining Paskill Stapleton & Lord. Facilitates focus groups, conducts interviews, crafts research instruments and develops observations and recommendations on the findings. Top staff development trainer. Born and raised in the south, Dana graduated with a BA from Furman University. Wants to take admissions departments out of their imposed silos and bring them better internal recognition.
Jeanne Gosselin
Senior Consultant,
Enrollment Management and Marketing
More than 20 years increasing higher education enrollments and improving admissions processes. Expert in market research, from imaging and perception research, market sizing and website assessments, feasibility studies and focus groups. Develops instruments for telephone, online, and mail studies for all segments of academic marketing. Worked both sides of the higher education marketing fence – that’s what makes her so popular as a trainer for admissions teams. Born in Massachusetts and spent most of her life in Northeast. Jeanne graduated with a BA from North Adams State College and M.S. Ed. from Hofstra University. Feels the pain of all admissions staff, "Everyone loves you for one day and the rest of the year you’re being second guessed".
Kristin Higgins
Media Manager
Over 10 years experience researching, planning, buying and placing higher education advertising. Manages nationwide placements for multi-million dollar account clients. Familiar with national, regional and local media advertising, negotiates all forms of media advertising rates and placement. Graduated with a BA from Cabrini College.
Rosanne Jennings
Senior Graphic Designer
Nine years of experience in higher education publications and advertising design. Designs award winning publications. Graduated with a BFA from Moore College of Art & Design.
Rob Hubley
Project Manager
Rob has over 12 years of experience, 7 of it working with higher education clients developing websites and interactive services. He has an extensive history of developing new business, forging relationships with clients and cultivating sales channels across competitive markets. As a project manager he is skilled at collaborating with clients and strategic partners to ensure complete satisfaction. Rob graduated from Shippensburg University.
Quinn Leonowicz
Web Developer
Rutgers University Graduate, 12 years experience in Web Development/Design. Specializes in Web Standards and Accessibility using PHP, HTML, DHTML, JS, CSS, etc., and applicable graphic design software.
Dennis Murray
Senior Graphic Designer
Seven years of graphic design experience in higher education publications and advertising. Maintains the consistent look and feel of extensive families of publications. Graduated with an AD from Art Institute of Philadelphia.
Walt Schmidt
Graphic Designer
Eighteen years of graphic design experience, five dedicated to the higher education market. Designs marketing materials with the end user in mind. “It’s not a matter of form vs. function. It’s both elements working together that make for a successful project”. A low-key demeanor belies a creative mind that is always hard at work. A graduate of Bucks County Community College.
Janet Sieff
Business Development
Almost 30 years experience in higher education marketing, admissions and financial aid. With 15 years on a campus managing the high school recruitment operations and negotiating articulation agreements. Off campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales and strategic planning for national branding. Developed a financial aid book for high school students with over 1 million copies distributed. Grew up and resides in Pittsburgh PA. Janet has a BA from Youngstown State University, completed coursework for a MA and has a Diploma in Horticulture.
Jim Wilson
Director of Video Services
Twelve years creating sophisticated motion graphics for various mediums including flash programming. Lead editor for our in-house, post production services. Serves as director for our location video projects. Graduated with a BA from Temple University.
Oaken Dog
Office Dog
Oaken Dog is the youngest member of the team. He attended puppy kindergarten at the firehouse in Wyndmoor, PA and graduated with three biscuits. He is applying his considerable energy to keeping the staff in good morale and exercise. No one is sure yet whether John Stapleton or Oaken-dog is master.
