Research, when applied prudently, is an important component of any college's marketing, branding, and admissions strategy.
But it's what you do with the research after that's most important.
We don't just produce numbers. We listen and provide solid observations and recommendations. Our research reports are designed for action. We answer questions like how does the public perceive your institution? Is your brand relevant? What is your position in the marketplace? We compare internal perceptions with external perceptions so you can close the gap.
It is not just about facts; we will discover what defines the heart of your institution, uncover the opportunities for growth and identify how to differentiate your institution in the market.
We offer extensive market research and geo-demographic analysis to help your college or university understand its market or whether a decision is feasible. By targeting resources most effectively, you get more value and better results from the money you invest in recruiting and marketing.
The research helps gain insight into what your marketing strengths and weaknesses are, how changes can and should be made in areas such as branding, positioning and messaging, and where resources should be targeted.
However, we do not deliver a report and walk away. Our goal is make sure the money you've invested in the research is put to practical use.
We follow-up to make sure the market research report recommendations are implemented as intended.
- Contact Us
Call Janet Sieff to arrange a time to talk with one of our consultants at 412-904-3133 or her for more information.