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Market Research

Research, when applied prudently, is an important component of any college's marketing, branding, and admissions strategy.

But it's what you do with the research after that's most important.


Our Reports

We don't just produce numbers. We listen and provide solid observations and recommendations. Our research reports are designed for action. We answer questions like how does the public perceive your institution? Is your brand relevant? What is your position in the marketplace? We compare internal perceptions with external perceptions so you can close the gap.

It is not just about facts; we will discover what defines the heart of your institution, uncover the opportunities for growth and identify how to differentiate your institution in the market.


Targeted

We offer extensive market research and geo-demographic analysis to help your college or university understand its market or whether a decision is feasible. By targeting resources most effectively, you get more value and better results from the money you invest in recruiting and marketing.


End Result

The research helps gain insight into what your marketing strengths and weaknesses are, how changes can and should be made in areas such as branding, positioning and messaging, and where resources should be targeted.

However, we do not deliver a report and walk away. Our goal is make sure the money you've invested in the research is put to practical use.

We follow-up to make sure the market research report recommendations are implemented as intended.


  • Contact Us

  • Call Janet Sieff to arrange a time to talk with one of our consultants at 412-904-3133 or her for more information.

Featured Projects:

Gordon College Logo
Neumann Logo

“The thoroughness of this study and the thoughtfulness of the recommendations exceed that of any study I have reviewed. Paskill Stapleton & Lord pushed the entire institution to think differently, consistently, and creatively and accomplished this in a very collaborative spirit. The job of implementation is in progress thanks to the exceptional foundation provided by the report's findings and recommendations.”

Dr. Sue Borrego

Vice President for Enrollment Management
California State University, Dominguez Hills

"Our commitment to undertake a research project of this magnitude was a first for Gordon. This had to be successful. Partnering with Paskill Stapleton & Lord didn’t promise us success, but their experience, process, methodology, level of engagement and working attitude went a long way to making this successful. They kept the end objectives in sight and continuously worked toward those ends. We’re still working to implement the recommendations. Paskill Stapleton & Lord have been a big part of our success."

Rhonda Toon

Vice President for Advancement
Gordon College

"Results, as measured in enrollment, have been very successful. I recommend PS&L to other colleges. The company produces polished, market-savvy, results-oriented products."

Steve Bell

Executive Director, Marketing & Communications
Neumann University