Publications are an essential part of the overall marketing mix. Even with the growing importance of the Internet, publications are more responsible than ever for branding, imaging, and forging the emotional connection between the institution and prospective students and their parents.
Part of the Communications Flow
Publications are not one-offs but must fit into a measured communication flow.
That's why we start by gaining a complete understanding of your school, prospects and results you wish to achieve. Together we discover what motivates your prospects so we can hone the images and words that will help a publication, or series of publications, meet your goals.
Over the years we have maximized the effectiveness of outreach to specified audiences with:
- Traditional Undergraduate Admission Recruitment Packages
- Campus Visit and Road Brochures
- Campus and Regional Map Illustrations
- Departmental and Program Brochures
- Graduate and Non-traditional Admission Recruitment Packages
- Alumni and College Magazines
- Annual and President's Reports
- Capital Campaign and Annual Fund Publications
- Inaugural Packages
- Contact Us
Call John Stapleton at 215-572-7938 or send an email to email@example.com to learn more about our publication programs.
"Absolutely fabulous. California community colleges like to hire local. For their web assessment and design, I would give Paskill Stapleton & Lord a 9. They would have gotten a 10 if they were local."
Director of Marketing and Communications
"They're always looking to improve, and improve, and improve. PS&L is well-respected on our campus and has earned that respect through collaboration with all of the key players."
Director of Marketing
"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."
LCDR Octavia Poole
US Coast Guard Academy
"We were happy with the new web site. We were happy with the process. They laid out a timeline with responsibilities spelled out for us and for them, and they stuck to it."
Coordinator of Recruitment and Retention Services, Lebanon Valley College