Seminars
The Power of MarketingHow to Schedule
Given the important nature of this two-day seminar, we recommend that it be scheduled as a management retreat. It can be arranged at an on-campus location or a nearby conference facility. Our staff will help you plan the retreat and recommend a daily schedule to ensure that your team gets the most from it.
Because this is our newest seminar, we expect a strong demand. Therefore, we urge you to schedule your retreat well in advance so that we can accommodate your staff’s schedule. Our goal is to customize the seminar to your institution.
In advance of the seminar, we will discuss with you your particular needs and goals. We also find it invaluable to visit the institution before the retreat to become familiar with the organization, its issues, goals, and environment.
The seminar fee is based on the time involved in advanced preparation as well as the number of days scheduled on campus. We will be pleased to quote a cost estimate including travel and the professional fee. This will require a telephone consultation, without obligation, of course, so that we can learn more about your institutional goals and plans.
Call 800-572-7938 or email seminars@psandl.com to schedule a telephone consultation.
Travel-related expenses are billed separately.
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What your staff will learn »
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Who should attend »
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Download the "Power of Marketing" Brochure:
Available Seminars:
"Yield Boot Camp has allowed our team the opportunity to see the big picture and the small slices of our work and how to do the best job for the institution."
Tricia Hawk
Vice President of Recruitment and Marketing, Bethany College in Lindsborg, KS
"I have about 2 pages of bullet points to work on! This is definitely something enrollment offices should consider. Its good information for new counselors and important reminders of basics and encouragement of new strategies for experienced counselors."
Jill Paulson
Director of Admissions, Mount Marty College in Yankton, SD
"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."
Sue Bibeau
Associate Vice President of Enrollment Management, Mitchell College
"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."
Daniel Solms
Director of Admissions , Indiana Wesleyan University
"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."
Charlotte Rhine
Associate Dean for Admissions and Financial Aid
Hanover College






