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Seminars

Yield Boot Camp


Seminar Outline

  1. Academic Marketing
    1. What makes it different?
    2. Where are the similarities?
  2. Relationship Marketing
    1. What it is – relationships, not transactions
    2. How to get really good: questions and conversations
  3. “The Ask”
    1. Motivating action: persuasion
    2. How to know if it is working
  4. Leads
    1. Filtering the pool of inquiries
    2. Lead management
    3. Applicants as leads
  5. Parents / Families
    1. Know the family early
    2. Opportunities to go beyond the student
    3. Family participation
    4. Family commitment
  6. Know your competition
    1. How committed is the prospect?
    2. What is their connection to other colleges?
    3. How does the prospect feel about competition?
  7. Articulating Value
  8. Financial Planning
  9. Campus Visit
    1. Early visits
    2. Student interaction
    3. Faculty and staff – who to engage and when
  10. Admission
    1. Seize the day
    2. Next steps
    3. The commitment
  11. Yield programs
    1. Campus visit
    2. A day in the life…
  12. Early registration
  13. Other yield activities (not just campus programs)
    1. Yield communications flow
    2. Yield web site
    3. Connecting to current students
    4. Connecting to faculty (or others on campus)
  14. Social media
  15. Orientation

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How to schedule »

Click here to view the presenters' bios »

Available Seminars:

"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."

Sue Bibeau

Associate Vice President of Enrollment Management, Mitchell College

"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."

Daniel Solms

Director of Admissions , Indiana Wesleyan University

"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."

Charlotte Rhine

Associate Dean for Admissions and Financial Aid
Hanover College