Seminars
Bringing In The ClassSeminar Outline
- Academic Marketing
- What makes it different?
- Where are the similarities?
- Relationship Marketing
- What it is – relationships, not transactions
- How to get really good: questions and conversations
- “The Ask”
- Motivating action: persuasion
- How to know if it is working
- Leads
- Filtering the pool of inquiries
- Lead management
- Applicants as leads
- Parents / Families
- Know the family early
- Opportunities to go beyond the student
- Family participation
- Family commitment
- Know your competition
- How committed is the prospect?
- What is their connection to other colleges?
- How does the prospect feel about competition?
- Articulating Value
- Financial Planning
- Campus Visit
- Early visits
- Student interaction
- Faculty and staff – who to engage and when
- Admission
- Seize the day
- Next steps
- The commitment
- Yield programs
- Campus visit
- A day in the life…
- Early registration
- Other yield activities (not just campus programs)
- Yield communications flow
- Yield web site
- Connecting to current students
- Connecting to faculty (or others on campus)
- Social media
- Orientation
How to schedule »
Click here to view the presenters' bios »
Available Seminars:
"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."
LCDR Octavia Poole
US Coast Guard Academy
"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."
Charlotte Rhine
Associate Dean for Admissions and Financial Aid
Hanover College
