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Seminars

Yield Boot Camp


How to improve yield through more effective and insightful sales management is the topic of this one-day, interactive seminar, brought to your campus. Your recruitment team will learn how to strengthen connections with students and families throughout the recruiting cycle, leading to increasingly greater levels of commitment.

You and your team will learn how to:

  • Cultivate students and families
  • Evaluate and increase their commitment level
  • Learn how emotions influence individual decisions
  • Gain a perspective of competing institutions
  • Make the most of campus visits
  • Use your improved skills of persuasion
  • Build a strong case for enrollment
  • Close the deal
  • Nurture relationships even after enrollment


Topics to be covered:

  • Relationship management
  • Persuasion skills and techniques
  • Lead management
  • Connecting with the family
  • Articulating value
  • Financial planning
  • Campus visit strategies
  • Developing accepted students
  • Yield activities
  • Yield communications strategies
  • Orientation and retention opportunities


Late fall or early winter is a perfect time to schedule this seminar, which also includes some fun role-playing exercises. It's a great opportunity to build the skills and confidence of admissions, enrollment managers, faculty, coaches, and others responsible for student recruitment, enrollment and retention on your campus.


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Available Seminars:

"Yield Boot Camp has allowed our team the opportunity to see the big picture and the small slices of our work and how to do the best job for the institution."

Tricia Hawk

Vice President of Recruitment and Marketing, Bethany College in Lindsborg, KS

"I have about 2 pages of bullet points to work on! This is definitely something enrollment offices should consider. Its good information for new counselors and important reminders of basics and encouragement of new strategies for experienced counselors."

Jill Paulson

Director of Admissions, Mount Marty College in Yankton, SD

"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."

Sue Bibeau

Associate Vice President of Enrollment Management, Mitchell College

"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."

Daniel Solms

Director of Admissions , Indiana Wesleyan University

"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."

Charlotte Rhine

Associate Dean for Admissions and Financial Aid
Hanover College