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Seminars

Bringing In The Class


How to improve yield through more effective and insightful sales management is the topic of this one-day, interactive seminar, brought to your campus. Your recruitment team will learn how to strengthen connections with students and families throughout the recruiting cycle, leading to increasingly greater levels of commitment.

You and your team will learn how to:

  • Cultivate students and families
  • Evaluate and increase their commitment level
  • Learn how emotions influence individual decisions
  • Gain a perspective of competing institutions
  • Make the most of campus visits
  • Use your improved skills of persuasion
  • Build a strong case for enrollment
  • Close the deal
  • Nurture relationships even after enrollment


Topics to be covered:

  • Relationship management
  • Persuasion skills and techniques
  • Lead management
  • Connecting with the family
  • Articulating value
  • Financial planning
  • Campus visit strategies
  • Developing accepted students
  • Yield activities
  • Yield communications strategies
  • Orientation and retention opportunities


Late fall or early winter is a perfect time to schedule this seminar, which also includes some fun role-playing exercises. It's a great opportunity to build the skills and confidence of admissions, enrollment managers, faculty, coaches, and others responsible for student recruitment, enrollment and retention on your campus.


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Click here to view the presenters' bios »

Available Seminars:

"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."

LCDR Octavia Poole

US Coast Guard Academy

"Our time together last week was exceptional. You were able to extract the maximum from each of us and, quite frankly, I cannot recall another time during my stint here at the College that I have felt more engaged in a subject, exchanging highly productive and valuable insights"

Dr. Ed Birch

President
Westmont College

"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."

Charlotte Rhine

Associate Dean for Admissions and Financial Aid
Hanover College