Seminars
David W. Black
Vice President, Market Research and Consulting
David has more than 20 years experience in educational marketing, enrollment management consulting, and staff development. He is a graduate of St. Bonaventure University and holds an M.B.A. from Western New England College. As a Vice President at Paskill Stapleton & Lord, he leads our consulting and research teams and continues to work one-on-one with our college clients. He conducts and implements market research to support enrollment development initiatives and consults on enrollment management, marketing, organizational development, and collaborative team development.
Jeanne Gosselin
Senior Consultant, Enrollment Management and Marketing
Jeanne has over 20 years experience in higher education administration. She has put her talents and knowledge to work in admissions, enrollment management, and marketing. Her in-depth experience covers a broad spectrum of issues pertaining to higher education including the expansion of existing programs, creation of new programs, market research, promotion, and extensive marketing. Jeanne holds a Bachelor of Arts from North Adams State College and a Master of Science in Education from Hofstra University. As a full-time senior consultant for Paskill Stapleton & Lord, Jeanne lends her expertise to our clients supporting and assisting educational institutions as they reach their goals.
Dana Evans
Senior Consultant, Enrollment Management and Marketing
Dana has more than seventeen years experience in higher education admissions, enrollment management and marketing. Her prior experience in higher education has given her a love and appreciation for learning and helping those in the field. Clients benefit from her expertise in student recruitment, retention and communication planning. Dana is a graduate of Furman University.
Janet Sieff
Business Development Manager
Janet has 30 years of experience in higher education marketing including 15 years of high school recruitment and admissions. In addition to developing recruiter hiring and training programs, Janet has experience with affordability messaging and truly believes that it is value and not cost that should lead college decision making. Janet is a graduate of Youngstown State University and has completed coursework for a Masters Degree from Kent State University.
Available Seminars:
"Yield Boot Camp has allowed our team the opportunity to see the big picture and the small slices of our work and how to do the best job for the institution."
Tricia Hawk
Vice President of Recruitment and Marketing, Bethany College in Lindsborg, KS
"I have about 2 pages of bullet points to work on! This is definitely something enrollment offices should consider. Its good information for new counselors and important reminders of basics and encouragement of new strategies for experienced counselors."
Jill Paulson
Director of Admissions, Mount Marty College in Yankton, SD
"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."
Sue Bibeau
Associate Vice President of Enrollment Management, Mitchell College
"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."
Daniel Solms
Director of Admissions , Indiana Wesleyan University
"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."
Charlotte Rhine
Associate Dean for Admissions and Financial Aid
Hanover College
