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Seminars

Advanced Admissions Management


Seminar Outline

Marketing and Recruiting with Integrity

  • Taking a fresh look at the role of the admissions office in academic marketing
  • Dealing with academic myopia and tunnel vision when addressing marketing issues
  • Know what you are really selling and how to uncover what students want and what parents expect
  • Know how you want people to feel about your college or university
  • What you can do when getting the word out about your institution distracts from the first rule of marketing

Understanding Your Students and Identifying Their Critical Needs

  • How to determine what students think about their needs and your institution
  • How do students filter their college options, what factors do they weigh most, how you should respond in the recruiting process
  • Learning the process of building brand identity
  • What admissions programs and services do students need and how can your college or university better meet that need

Positioning Strategies for Imaging Your College or University

  • Successful marketing begins with an imaging strategy
  • No two institutions are the same! Making the difference count
  • Narrowing the gap between your position and your positioning statement
  • How to develop an imaging statement to support a strategic positioning strategy
  • Leveraging your institution’s strengths when developing your marketing strategy

Creating the Branding Experience for Students

  • Aligning process, systems, training, management, and style with the brand promise
  • First impressions count most; how to leave a lasting impression of your admissions program
  • How to create a branding experience for students
  • Why it is important to differentiate your programs and your message from other institutions
  • Helping your staff to design and deliver an admission experience that creates value for students
  • Making the most out of the campus visit, measuring the effectiveness of the campus visit
  • How to assess what is working and identify problem areas

Building Networks and Telling Your College's Story

  • Understanding your greatest competition: indifference
  • Learn how to focus on the message - students hear what they see, so make it work
  • Creating a genuine communications plan
  • Know, understand, and use your valuable network: high school counselors, employers, family, churches, students, and alumni
  • How to integrate the networks into your marketing strategy
  • The problem with overestimating yourself and your institution
  • The bad news is that your college is competing with Disney

Listen, Learn and Lead

  • Recruiting strategies that yield the best results - how to most effectively reach the students you most want, cultivate the best schools, enroll the most qualified students to graduate, and leave a powerful message
  • What works and what doesn't - when you are striving to win the hearts and minds of top students

The Discipline of Getting Things Done

  • Gauging the effectiveness of how you recruit students, quality control indicators, critical time issues that face every admissions counselor; balancing the demands on your time - and the complexity of a modern admissions office - while keeping the recruiting goals foremost
  • Setting personal standards to excel professionally
  • Creating a culture for success

The Importance of the Team

  • Putting people first, building success on the power of teamwork
  • How each admissions staff member can contribute to an even more effective team
  • Is competition desirable in an admissions team environment? How to be a team player, succeed, and move ahead in your career as a leader

Researching Your Market - Do Your Homework

  • How do people perceive your institution; where are the opportunities; where should you invest your resources
  • How to prioritize your prospects
  • Discover what contributes to brand value
  • Discover, through surveys, things even your best friends won't tell you
  • Why survey your prospect pool, and how to do it
  • Questions you should never ask

Packaging Value Over Cost

  • Dealing directly with the issues of cost and value and how to do it effectively and professionally
  • How to package value over cost - how to use the "value added" as the benefit of higher education
  • What's in a name - the value of a degree is what happens on campus
  • How to communicate value powerfully and consistently

Leadership - It's Up to You

  • Admissions officers as leaders
  • What you do and how you do it becomes your signature
  • Seven things great leaders do better than anyone else
  • Unleash the power of people - make a difference in the lives of students you recruit and add greater purpose to your work
  • Building partnerships for success

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Download the "Advanced Admissions Management" Brochure:

Available Seminars:

"My compliments to Bill Hurlburt. He presented on the last day of training on a somewhat intimidating subject. His presentation was exceptional! His one-on-one work with the staff was very much appreciated as well. I know everyone gained a clearer understanding."

LCDR Octavia Poole

US Coast Guard Academy

"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."

Charlotte Rhine

Associate Dean for Admissions and Financial Aid
Hanover College