Seminars
Advanced Admissions ManagementSeminar Outline
Marketing and Recruiting with Integrity
- Taking a fresh look at the role of the admissions office in academic marketing
- Dealing with academic myopia and tunnel vision when addressing marketing issues
- Know what you are really selling and how to uncover what students want and what parents expect
- Know how you want people to feel about your college or university
- What you can do when getting the word out about your institution distracts from the first rule of marketing
Understanding Your Students and Identifying Their Critical Needs
- How to determine what students think about their needs and your institution
- How do students filter their college options, what factors do they weigh most, how you should respond in the recruiting process
- Learning the process of building brand identity
- What admissions programs and services do students need and how can your college or university better meet that need
Positioning Strategies for Imaging Your College or University
- Successful marketing begins with an imaging strategy
- No two institutions are the same! Making the difference count
- Narrowing the gap between your position and your positioning statement
- How to develop an imaging statement to support a strategic positioning strategy
- Leveraging your institution’s strengths when developing your marketing strategy
Creating the Branding Experience for Students
- Aligning process, systems, training, management, and style with the brand promise
- First impressions count most; how to leave a lasting impression of your admissions program
- How to create a branding experience for students
- Why it is important to differentiate your programs and your message from other institutions
- Helping your staff to design and deliver an admission experience that creates value for students
- Making the most out of the campus visit, measuring the effectiveness of the campus visit
- How to assess what is working and identify problem areas
Building Networks and Telling Your College's Story
- Understanding your greatest competition: indifference
- Learn how to focus on the message - students hear what they see, so make it work
- Creating a genuine communications plan
- Know, understand, and use your valuable network: high school counselors, employers, family, churches, students, and alumni
- How to integrate the networks into your marketing strategy
- The problem with overestimating yourself and your institution
- The bad news is that your college is competing with Disney
Listen, Learn and Lead
- Recruiting strategies that yield the best results - how to most effectively reach the students you most want, cultivate the best schools, enroll the most qualified students to graduate, and leave a powerful message
- What works and what doesn't - when you are striving to win the hearts and minds of top students
The Discipline of Getting Things Done
- Gauging the effectiveness of how you recruit students, quality control indicators, critical time issues that face every admissions counselor; balancing the demands on your time - and the complexity of a modern admissions office - while keeping the recruiting goals foremost
- Setting personal standards to excel professionally
- Creating a culture for success
The Importance of the Team
- Putting people first, building success on the power of teamwork
- How each admissions staff member can contribute to an even more effective team
- Is competition desirable in an admissions team environment? How to be a team player, succeed, and move ahead in your career as a leader
Researching Your Market - Do Your Homework
- How do people perceive your institution; where are the opportunities; where should you invest your resources
- How to prioritize your prospects
- Discover what contributes to brand value
- Discover, through surveys, things even your best friends won't tell you
- Why survey your prospect pool, and how to do it
- Questions you should never ask
Packaging Value Over Cost
- Dealing directly with the issues of cost and value and how to do it effectively and professionally
- How to package value over cost - how to use the "value added" as the benefit of higher education
- What's in a name - the value of a degree is what happens on campus
- How to communicate value powerfully and consistently
Leadership - It's Up to You
- Admissions officers as leaders
- What you do and how you do it becomes your signature
- Seven things great leaders do better than anyone else
- Unleash the power of people - make a difference in the lives of students you recruit and add greater purpose to your work
- Building partnerships for success
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"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."
Sue Bibeau
Associate Vice President of Enrollment Management, Mitchell College
"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."
Daniel Solms
Director of Admissions , Indiana Wesleyan University
"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."
Charlotte Rhine
Associate Dean for Admissions and Financial Aid
Hanover College
