Neumann College Extension Campus Feasibility Study
Neumann College is a private, Catholic, co-educational college which offers undergraduate degrees in a broad variety of subjects, six graduate programs, and an accelerated bachelor's degree program for adults.
For the last eight years, Paskill Stapleton & Lord has partnered with Neumann College on a number of projects:
- Feasibility study for an extension campus
- Web site interface design and programming
- Implementation of prospective student web portal, Paskill Stapleton & Lord's proprietary i2e
- Design and production of undergraduate admissions publications
- Radio concept and production
- Print advertising concept and production
In 2006, Neumann College was approached by an alumna to develop an extension campus approximately 30 miles from the Philadelphia area main campus. The concept was to partner with the alumna, who is a real estate developer, on a mixed-use facility that would include an educational center of at least 50,000 square feet. The educational center would include several colleges offering complimentary program options for a primarily adult audience. Neumann College retained Paskill Stapleton & Lord to conduct a feasibility study to assess the educational needs of the community and to identify delivery models that would work in the proposed environment.
A comprehensive study was completed in the fall of 2006. The goals of the study were to determine the demand for graduate, continuing education, and undergraduate degree completion programs in the geographic area to be serviced by a proposed extension campus in Phoenixville, Pennsylvania; clarify delivery and format preferences of potential students; and identify possible programming and packaging options for the proposed academic programs.
In addition to a general population and a potential employer survey, we completed a competitor and peer program assessment to determine the format, delivery models, and marketing of competitors in the region and an environmental study to closely examine the demographics of the area. The result of the project was an extensive report that included a situational analysis, observations, and recommendations. After carefully weighing its options, and thoroughly analyzing the findings put forth in our research report, Neumann College decided to move forward with its plans of offering classes at the extension campus.
Neumann College was founded and sponsored by the Sisters of St. Francis of Philadelphia. Neumann is a private, Catholic, co-educational College in the Franciscan tradition, which emphasizes respect for individuals, concern for the environment, and social responsibility. The College offers undergraduate degrees in a broad variety of subjects, six graduate programs, and an accelerated bachelor's degree program for adults.