News

PS&L Assesses Strategies for West Point
January 2009

The United States Military Academy at West Point has retained Paskill Stapleton & Lord to complete an extensive review of its admissions and marketing programs. The assessment covers recruiting operations and admissions marketing for the prestigious service academy, including outreach programs, its web presence, publications programs, and media efforts as they relate to the institution's enrollment objectives. The resulting recommendations will provide direction for the refinement of the Academy's marketing plans.

An Admissions and Marketing Assessment is a comprehensive audit of an institution's enrollment development programs. Paskill Stapleton & Lord has completed assessments for institutions of all types including 4-year public and private institutions, community colleges, and faith-based institutions.

For more information contact Dave Black at 413.739.5289 or dave@psandl.com.