News

Managing A Website Redesign Project For Colleges and Universities

6-part online course from Academic Impressions now available on-demand. Course features Paskill Stapleton & Lord Senior Consultant Jeanne Gosselin.

July 2009

Glenside, PA – July 16, 2009 - Academic Impressions' six part online course “Managing a Website Redesign Project” is now available on-demand. Featuring Paskill Stapleton & Lord Senior Consultant Jeanne Gosselin as one of the three presenters, this course is designed for professionals serving as project managers for a college or university website redesign, and leads participants through the redesign process from start to finish. To find out more about this online, on-demand course go to http://www.academicimpressions.com/ondemand.php.

Gosselin is the featured presenter for the sessions on “Research” and Testing”, and contributed to the other four sessions. The other instructors are Jenny Johnson Wolf, Director of University Communications, Indiana University Southeast, and Tim O'Keeffe, Director of Web Content, Colgate University.

Topics included in the six part course are:
1. Identifying the scope of your redesign project
2. Managing the 'people factor'
3. Working with third parties and working through the RFP process
4. Using research to guide design decisions
5. Testing your site
6. Launching your site

This course marks the second partnering with Gosselin and Academic Impressions. She previously spoke in 2008 at their Spring Seminar held in Providence, Rhode Island. Gosselin's brings 20 years of marketing and enrollment experience as well as expertise in developing and executing the methodology for the research and discovery that is necessary at the outset of the redesign process. She manages this process for website redesigns and testing for client colleges.

Gosselin has also authored the white paper “Managing a Website Redesign Project
Ten Things You Need to Know Before Starting." This white paper can be downloaded at http://www.psandl.com/web.php. She can be contacted by phone at 413-739-5289 or email at jgosselin@psandl.com.

About Academic Impressions
Academic Impressions provides professional development events for academic and administrative leaders in higher education. Its events provide high quality content delivered by top presenters in engaging learning environments. Its unique approach to professional development has proven popular with institutions across the country and the world. Over 2,800 institutions have benefited from our training-centered conferences and web conferences.

About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA. The firm's web services include: