News

24th Annual Admission Advertising Awards Golden for PS&L
February 2009

Paskill Stapleton & Lord earned "Best of Show" in the 24th Annual Admission Advertising Awards in the category "Total Recruitment Package" for a series of publications designed for Saint Leo University. The family of branded publications includes the institution's viewbook, search, parents, and applicant publications, and articulates and visualizes the SLU tagline of "You'll love the person you become here."

In the category of "Video Viewbook," PS&L was honored with a gold award for York College of Pennsylvania's uniquely stylized and effective "Welcome Home" video. Shot in a contemporary documentary style, the video explores the connectivity of students, faculty, and the campus community.

Our firm finished 1st and 2nd in the category of "Video Viewbook," earning a silver award for our 8-minute recruitment video developed for The United States Military Academy at West Point. Filmed over a year's time, this video provides prospective Cadets and their parents with a truthful and compelling view into one of the nations most prestigious and historic institutions.

PS&L also received a Merit award for our work for Gwynedd-Mercy College in the category of "Total Advertising Campaign." This campaign included: newsprint, outdoor, transit, and television advertising based on a campaign theme of "Bringing Futures into Focus."

Also winning a merit award was the PS&L design for the Malone University identity in the category "Logo/Letterhead Design." PS&L handled the research, consultation, and design tasks as the institution transitioned from Malone College to Malone University.

Sponsored by Admissions Marketing Report, The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, over two thousand entries were received from more than one thousand colleges, universities, and secondary schools from all fifty states and several foreign countries.

For the past twenty-five years, Admissions Marketing Report has been the nation's leading marketing publication for higher education, and is read each month by thousands of admissions marketers at colleges and universities throughout the country.

For more information contact Dave Black at 413.739.5289 or dave@psandl.com.