Messiah College in Mechanicsburg, PA has retained PS&L to advise on and guide the College’s prospective student outreach. A big part of the strategy will be competitiveness and addressing the communication styles of today’s high school students and their parents.
The project will begin with a thorough assessment of current marketing strategies and then follow-through with recommendations and ongoing consulting as new communications plans are implemented.
Messiah College is a member of the Christian Council of Colleges and Universities. PS&L has worked with many of the other Council members during the past 31 years.
Over 30 years of experience in higher education marketing, admissions, and financial aid. Fifteen of those years spent on a campus managing the high school recruitment operations and negotiating articulation agreements. Off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding.