Viewbook usability studies conducted by Paskill Stapleton & Lord with college-bound prospects have provided us with valuable information on what prospects want to see and read in college viewbooks. While the results of this research often fluctuates based on the age of the prospect, type of institution, and other variables, one thing has remained constant in all the studies we have facilitated. Prospects love campus maps. In fact on average, prospects spend twice as much time viewing campus map pages versus any other pages in the publication. How does your map measure up? Paskill Stapleton & Lord’s in-house illustrator produces unique campus maps in a variety of styles and media. Created from aerial photography, they can be illustrated as hand rendered drawings, paintings or cutting edge vector graphics suitable for Flash animation. |
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