Identity

Visual identity is only one element of branding – and not to be confused with Branding with a capital B.*

Over the past 20 years Paskill Stapleton & Lord has made our mark by helping our clients make theirs.


Logos and Mascots

The components that make up the visual identity of your brand are far reaching. From your admissions standards to media advertising,they play a part in the way your institution is perceived.

Within the overall identity, the most widespread public representation of your brand is your institution's logo. It is a visual link to your school. With applications from campus vehicles to recruiting materials, your logo must not only reflect your brand, it must also be versatile.

Whether it's a logo or a mascot for your athletic teams, we'll work closely with you to create one that best reflects your institution's values.


Institutional Buy In

There are few things in marketing that cause a reaction more than a logo or mascot. That's why we spend so much time on the institutional buy-in. A seamless transition to new logo can only be accomplished if the proper constituencies are included in the approval process.


  • Contact Us

  • Call John Stapleton at 215-572-7938 or him for more information.



Key Players

Jim Paskill
Creative Director & Principal

voice: 215.572.7938 ext. 231
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Nick DeNucci
Graphics Designer/Illustrator

voice: 215.572.7938 ext. 225
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Bob Oxman
Vice President Creative Services

voice: 215.572.7938 ext. 228
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* Because Branding incorporates messaging, images, ideas, promotion and exemplifies the values of the university or college, it is integral to all aspects of marketing. We make sure that whatever your marketing tactics or strategies, your brand identity remains clear, consistent and memorable.

Featured Projects:

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"Results, as measured in enrollment, have been very successful. I recommend PS&L to other colleges. The company produces polished, market-savvy, results-oriented products."

Steve Bell

Executive Director, Marketing & Communications
Neumann University