Webinar: How Secret Shopping Can Improve Enrollment Outcomes

If you are responsible for the outcomes of a recruitment and marketing strategy, secret shopping is a cost-effective way to perform Quality Assurance.
Listen to PS&L Senior Consultant, Dana Evans present secret shopping case studies and discuss how this type of primary research can impact management of your enrollment marketing.
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Dana Evans,

More than 17 years of experience in higher education admissions, enrollment management, and marketing. Most of it spent in-house at various colleges, including Dean of Admissions and Financial Aid, prior to joining Paskill Stapleton & Lord. Facilitates focus groups, conducts interviews, crafts research instruments, and develops observations and recommendations on the findings.