Featured Project

University of Arkansas at Pine Bluff - Multi-media Advertising

This past summer, for the first time in the institution’s history, the University of Arkansas at Pine Bluff embarked on a multi-media advertising campaign, with the goal of promoting the positive economic, social, and cultural impact the University has on the lives of its students and throughout the surrounding region. To help them in this ambitious venture, which involved shifting long held perceptions of the University, UAPB selected Paskill Stapleton & Lord. Working closely with the marketing team at the University, PS&L conducted a series of interviews with faculty, staff, and students to help shape our marketing message. This was followed with recommendations and detailed strategies for utilizing regional media to convey our message. Our creative team then went to work creating and producing a series of radio and television commercials.

The resulting campaign has created an immediate buzz around campus and a sense of pride in the University throughout the surrounding community. As Chancellor Davis said “People are talking about UAPB….and that’s a good thing”.