Main Photo Consulting & Planning

Consulting & Planning

Colleges have little control over economic trends, social movements, geography, bad weather, or schizophrenic stock markets. They do, however, have complete control over their own behavior.

Our consulting and planning experts can help ensure your success in a competitive market.


Admissions, Marketing, and Communications Audits

A holistic review of the institution's admissions, recruiting, and marketing programs helps you find out what's working and what's not. This audit looks at the integration of the different components of your enrollment development plan.

The final report tells you where to invest your resources and opportunities to re-allocate those resources. Read more about our Admissions, Marketing, and Communications Audits.


Strategic Marketing and Communications Plans

Academic marketing requires a plan with clear goals and a strategy to differentiate the institution on a number of levels. We work with you develop a long lasting plan, one that is anchored in the real world of your staff capabilities and budgets.


Enrollment Management Consulting

We have a saying: what gets done is what gets asked about.

We help you assess your enrollment opportunities and build plans that can be monitored and measured. This includes staff development as well as evaluation of systems and processes.

We'll lean on you so you can meet your goals.


Branding and Imaging Campaigns

We utilize imaging, branding, marketing, and advertising plans to enhance a college or university's uniqueness. You can succeed if you follow the plan and remain disciplined and focused.


Workforce Development and Partnerships with Business & Industry

Many institutions, like technical and community colleges, play a huge role in workforce development. We'll help you target and market those programs locally and regionally.


  • Contact Us
  • Call Lisa Blanchard to arrange a time to talk with one of our consultants at 413-739-5289 or her for more information.



Key Players

Dave Black
VP, Market Research and Consulting

voice: 413.739.5289 ext. 225
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Jeanne Gosselin
Senior Consultant

voice: 413.739.5289 ext. 224
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Dana Evans
Senior Consultant

voice: 336.655.2137
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