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: PS&L Launches CENTRALMETHODIST.EDU


centralmethodist.edu
CMU’s most important marketing tool.


VISITS INCREASED BY 55%   •  MOBILE PAGE VIEWS BY 284%


Workflow and editorial process best practices were the structural underpinnings of this successful enterprise site redesign.


The design provides visitors with beautiful and overtly logical navigation. Brand messages saturate the visual environment.

PS&L’s initial work for this project entailed a comprehensive assessment of the current CMU enterprise site including: audience path navigation, tools, applications, search function, content development workflow and CMS workflow. We also completed a staffing review, in both cases detailed actionable reports were provided.

PS&L completed all stages of the design and build-out of the new enterprise site including: content development, content migration of 50 existing pages within the CMS, interface design, information architecture, HTML development to WCAG 2.0, Level AA Standard compliance.

Central Methodist University is a four-year, private, liberal arts university. CMU’s main campus is located in Fayette, Missouri, enrolling 1,100 students. More than 4,000 students attend CMU’s College of Graduate and Extended Studies.

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Robert Oxman,

Bob is the Creative Services Team Leader with more than 18 years experience of delivering creative solutions in higher education marketing. Works mostly in print publications, video production, and advertising (print, radio, and broadcast). Most people call him Bob, but he responds to other terms of endearment.

215-572-7938