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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; yield</title>
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	<description>Education Marketing Consultants</description>
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		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=745</guid>
		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Enrollment Research: Survey Results</title>
		<link>http://psandl.com/blog/2011/04/enrollment-research/</link>
		<comments>http://psandl.com/blog/2011/04/enrollment-research/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 15:49:03 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[campus visit]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[prospective students]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=663</guid>
		<description><![CDATA[Enrollment Research Survey: Results We kept hearing that the downturn in the economy and escalation of the unemployment rate has had a dramatic effect on the applications and enrollments at many colleges.  Dramatic can be a good or a bad thing, so to find out what’s really happening out there in enrollment we did what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Parasite or Friend?</title>
		<link>http://psandl.com/blog/2011/02/social-parasite-or-friend/</link>
		<comments>http://psandl.com/blog/2011/02/social-parasite-or-friend/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 20:22:41 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[higher ed social networks]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospective students]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[university social media]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=630</guid>
		<description><![CDATA[Social Parasite or Friend? Did you see the article “Top recruit quits Facebook following ‘living nightmare’” by Cameron Smith, a Yahoo! Sports blogger?  The article talks about how the high school student, who has been dubbed the top football recruit in the country, felt he had to shut down his Facebook account because the assault [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Controlling Your Prospects&#8217; Emotions for Better Yield</title>
		<link>http://psandl.com/blog/2011/01/controlling-your-prospects-emotions-for-better-yield/</link>
		<comments>http://psandl.com/blog/2011/01/controlling-your-prospects-emotions-for-better-yield/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 21:33:13 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[overcoming resistance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=625</guid>
		<description><![CDATA[I hear it all of the time from admissions counselors. “Making the final decision on where to go to college is an emotional one. It’s based on factors that I don’t have any control over.” Actually you do. That’s not to say you can convince everyone that your university or college is the right choice [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Enrolling Alumni Not Freshmen</title>
		<link>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/</link>
		<comments>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 21:54:59 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=570</guid>
		<description><![CDATA[In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% &#8211; not an impressive national graduation rate.  According to the College Board, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yield Mania</title>
		<link>http://psandl.com/blog/2009/10/yield-mania/</link>
		<comments>http://psandl.com/blog/2009/10/yield-mania/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:02:58 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=285</guid>
		<description><![CDATA[Â» Click to enlarge Hereâ€™s what the admissions counselor in the College Bound comic above knows about this yearâ€™s pool of applicants (and the reason why she acts the way she does). 1. There are fewer of them nationwide. This trend will continue in years to come. 2. The average number of applications per student [...]]]></description>
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