Posted by: Jeanne Gosselin
Wednesday, February 2nd, 2011 Filed under: Consulting & Planning, Enrollment Management, General, Staff Development
Social Parasite or Friend? Did you see the article “Top recruit quits Facebook following ‘living nightmare’” by Cameron Smith, a Yahoo! Sports blogger? The article talks about how the high school student, who has been dubbed the top football recruit in the country, felt he had to shut down his Facebook account because the assault [...]
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Posted by: Jeanne Gosselin
Tuesday, October 12th, 2010 Filed under: Consulting & Planning, Enrollment Management, General
In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation. Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% – not an impressive national graduation rate. According to the College Board, the [...]
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Posted by: Jeanne Gosselin
Monday, February 22nd, 2010 Filed under: Consulting & Planning, Enrollment Management, General, Market Research
Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]
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Posted by: John Stapleton
Tuesday, August 11th, 2009 Filed under: Staff Development
One of my favorite books, Selling the Invisible talks about ‘death in the middle, ‘ as in, if you are not selling at the cheapest price or at the top of the line today’s market will squeeze you out of business. All of us working in higher ed are always selling the invisible.  The Ivy [...]
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