<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; stories</title>
	<atom:link href="http://psandl.com/blog/tag/stories/feed/" rel="self" type="application/rss+xml" />
	<link>http://psandl.com/blog</link>
	<description>Education Marketing Consultants</description>
	<lastBuildDate>Thu, 19 Jan 2012 18:10:41 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Are all the slices in your orange the same?</title>
		<link>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/</link>
		<comments>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:29:10 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=353</guid>
		<description><![CDATA[Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build A Blog</title>
		<link>http://psandl.com/blog/2009/10/build-a-blog/</link>
		<comments>http://psandl.com/blog/2009/10/build-a-blog/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 20:26:09 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[student blogs]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=253</guid>
		<description><![CDATA[Build a Blog On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur â€œsuitâ€, stuffing, and even a tiny toy heart.Â  At the end, you get a plush bear to [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/10/build-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The paradox of the middle</title>
		<link>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/</link>
		<comments>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:33:49 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=100</guid>
		<description><![CDATA[One of my favorite books, Selling the Invisible talks about &#8216;death in the middle, &#8216; as in, if you are not selling at the cheapest price or at the top of the line today&#8217;s market will squeeze you out of business.Â  All of us working in higher ed are always selling the invisible.Â Â  The Ivy [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Have To Move People&#8217;s Heart</title>
		<link>http://psandl.com/blog/2009/06/you-have-to-move-peoples-heart/</link>
		<comments>http://psandl.com/blog/2009/06/you-have-to-move-peoples-heart/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:42:26 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=14</guid>
		<description><![CDATA[Hollywood mogul talks about the power of story telling.  I talk about why it matters to admissions counselors.]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/06/you-have-to-move-peoples-heart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

