PS&L Blog

Enrollment Research Survey: Results We kept hearing that the downturn in the economy and escalation of the unemployment rate has had a dramatic effect on the applications and enrollments at many colleges.  Dramatic can be a good or a bad thing, so to find out what’s really happening out there in enrollment we did what [...]

I hear it all of the time from admissions counselors. “Making the final decision on where to go to college is an emotional one. It’s based on factors that I don’t have any control over.” Actually you do. That’s not to say you can convince everyone that your university or college is the right choice [...]

In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% – not an impressive national graduation rate.  According to the College Board, the [...]

To see full size click here A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.” What’s that [...]

Meet Jayne and Molly – a pair of 2010 high school graduates entering that once in a lifetime summer -that lull before college matriculation – that post-high-school-pre-college era of personal metamorphosis.  Molly and Jayne (their names changed to shield them from admissions paparazzi) are daughters of friends of mine, but it’s important also to note [...]