PS&L Blog

In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% – not an impressive national graduation rate.  According to the College Board, the [...]

It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]

Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]