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The Art of Higher Education Admissions – Aikido-style

John Stapleton

Posted by: John Stapleton
Thursday, September 15th, 2011                  Filed under: Enrollment Management, Market Research, Staff Development

Last night I got beat up by several friends and unfortunately that is somewhat normal. I have been practicing the Japanese martial art of Aikido for almost twenty years so maybe I should be used to it, but I’m not. I wonder why sometimes some partners don’t listen to my feedback so they can throw [...]

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Who’s Going Mobile, Who’s Not And Why

Jeanne Gosselin

Posted by: Jeanne Gosselin
Friday, September 9th, 2011                  Filed under: Consulting & Planning, Enrollment Management, General, Market Research, Web

We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]

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Enrollment Research: Survey Results

Jeanne Gosselin

Posted by: Jeanne Gosselin
Tuesday, April 26th, 2011                  Filed under: General

Enrollment Research Survey: Results We kept hearing that the downturn in the economy and escalation of the unemployment rate has had a dramatic effect on the applications and enrollments at many colleges.  Dramatic can be a good or a bad thing, so to find out what’s really happening out there in enrollment we did what [...]

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Enrolling Alumni Not Freshmen

Jeanne Gosselin

Posted by: Jeanne Gosselin
Tuesday, October 12th, 2010                  Filed under: Consulting & Planning, Enrollment Management, General

In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% – not an impressive national graduation rate.  According to the College Board, the [...]

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Logos on the Beach

CB

Posted by: CB
Sunday, July 25th, 2010                  Filed under: College Bound, Market Research, Publications

Click to enlarge Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter. When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe [...]

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