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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; differentiation</title>
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	<description>Education Marketing Consultants</description>
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		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enrolling Alumni Not Freshmen</title>
		<link>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/</link>
		<comments>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 21:54:59 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=570</guid>
		<description><![CDATA[In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% &#8211; not an impressive national graduation rate.  According to the College Board, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Little Things</title>
		<link>http://psandl.com/blog/2010/08/the-little-things/</link>
		<comments>http://psandl.com/blog/2010/08/the-little-things/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:39:55 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[campus visit]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=449</guid>
		<description><![CDATA[Not unlike many high school juniors, I’ve spent a lot of time on various college campuses this summer. When you travel from school to school, you can’t help but compare how this one stacks up against the last one. Although it’s been years since my college search, I’m sure students are comparing your school to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Logos on the Beach</title>
		<link>http://psandl.com/blog/2010/07/logos-on-the-beach/</link>
		<comments>http://psandl.com/blog/2010/07/logos-on-the-beach/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:27:07 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=433</guid>
		<description><![CDATA[Click to enlarge Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter. When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are all the slices in your orange the same?</title>
		<link>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/</link>
		<comments>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:29:10 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=353</guid>
		<description><![CDATA[Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Death of Everything</title>
		<link>http://psandl.com/blog/2009/10/the-death-of-everything/</link>
		<comments>http://psandl.com/blog/2009/10/the-death-of-everything/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:40:06 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=257</guid>
		<description><![CDATA[I sucked you in with that headline, didnâ€™t I?Â  It is the title of the first chapter of Bob Garfieldâ€™s new book, The Chaos Scenario.Â  His headline is a bit of a red herring since he doesnâ€™t really talk about the death of everything, just the death of mass media; newspapers, magazines and TV.Â  He [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/10/the-death-of-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build A Blog</title>
		<link>http://psandl.com/blog/2009/10/build-a-blog/</link>
		<comments>http://psandl.com/blog/2009/10/build-a-blog/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 20:26:09 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[student blogs]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=253</guid>
		<description><![CDATA[Build a Blog On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur â€œsuitâ€, stuffing, and even a tiny toy heart.Â  At the end, you get a plush bear to [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/10/build-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mascots can be messy business</title>
		<link>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/</link>
		<comments>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:53:17 +0000</pubDate>
		<dc:creator>Bob Oxman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=238</guid>
		<description><![CDATA[Creating and defining a new mascot can be messy business.Â Â  Everyone has a strong opinion. The Mr. Drano mascot is not such a bad idea even without a paid sponsorship. Everyone loves how effective Drano works on clogged drains, especially on those nasty clumps of hair. The alumni have clogged drains, as does the school [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The paradox of the middle</title>
		<link>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/</link>
		<comments>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:33:49 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=100</guid>
		<description><![CDATA[One of my favorite books, Selling the Invisible talks about &#8216;death in the middle, &#8216; as in, if you are not selling at the cheapest price or at the top of the line today&#8217;s market will squeeze you out of business.Â  All of us working in higher ed are always selling the invisible.Â Â  The Ivy [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/08/the-paradox-of-the-middle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service on the College Campus</title>
		<link>http://psandl.com/blog/2009/07/customer-service-on-the-college-campus/</link>
		<comments>http://psandl.com/blog/2009/07/customer-service-on-the-college-campus/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 12:44:06 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=97</guid>
		<description><![CDATA[Customer Service is an important part of the interaction between both prospective and current students and the college. From admissions to registrar to business affairs to dining services, all of these offices have direct interaction with students and parents. In the competitive world of college admissions, offering good customer service is an opportunity to differentiate [...]]]></description>
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		<slash:comments>0</slash:comments>
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