PS&L Blog

Enrollment Research Survey: Results We kept hearing that the downturn in the economy and escalation of the unemployment rate has had a dramatic effect on the applications and enrollments at many colleges.  Dramatic can be a good or a bad thing, so to find out what’s really happening out there in enrollment we did what [...]

Malcolm Gladwell’s book, “Blink” has a chapter on making life changing decisions, like hiring a new marketing firm or deciding which college to go to.  Can his research help you? “Science,” the prestigious academic journal, reported on an experiment conducted by a Dutch psychologist, Ap Dijksterhuis on purchase satisfaction.  The first scenario, let’s go  buy [...]