PS&L Blog

We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]

Click to enlarge I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t. You [...]

Customer Service is an important part of the interaction between both prospective and current students and the college. From admissions to registrar to business affairs to dining services, all of these offices have direct interaction with students and parents. In the competitive world of college admissions, offering good customer service is an opportunity to differentiate [...]