PS&L Blog

» Click to enlarge Making College Tuition Worth Every Euro What does Italian food, college admissions and development have in common? When the marketing is matched by the end result, cost in not an obstacle. I have just returned from traveling in Italy with my wife, where we celebrated our 25th anniversary. Before we left [...]

Click to enlarge Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter. When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe [...]

Click to enlarge I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t. You [...]

Click to enlarge Welcome 2010 ! Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it. No matter which group you are a part of though you probably have given some thought to what you will do different in the new year. 2010 is calling out [...]

» Click to enlarge Learning how to communicate through social media is like learning how to speak Chinese. Let’s start with Chinese. I’m (John Stapleton filling in for CB)  studying Mandarin online using ChinesePod.com with Jenny Zhu and Ken Carrol. Learning another language has several components. There is the memorization of word meanings, there is [...]