PS&L Blog

To see full size click here A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.” What’s that [...]

Fifteen hundred and seventy three miles is how far we drove on our vacation. A drizzly 6 am departure from Wyndmoor brought us to Mystic Connecticut by 10:30 to tour the Seaport Museum, our first lobster roll and then on to Rockport, Mass, but not after a big long stop-and-go north of the Mass Turnpike [...]

One of my favorite books, Selling the Invisible talks about ‘death in the middle, ‘ as in, if you are not selling at the cheapest price or at the top of the line today’s market will squeeze you out of business.  All of us working in higher ed are always selling the invisible.   The Ivy [...]

Hollywood mogul talks about the power of story telling. I talk about why it matters to admissions counselors.