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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Web</title>
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	<description>Education Marketing Consultants</description>
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		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=745</guid>
		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google says, “Go Mobile, or else.&#8221;</title>
		<link>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/</link>
		<comments>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:17:40 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile web site]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=737</guid>
		<description><![CDATA[On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social, Mobile and Local for Higher Ed Marketing – Part 2: Get Smart</title>
		<link>http://psandl.com/blog/2011/02/social-mobile-and-local-for-higher-ed-marketing-%e2%80%93-part-2-get-smart/</link>
		<comments>http://psandl.com/blog/2011/02/social-mobile-and-local-for-higher-ed-marketing-%e2%80%93-part-2-get-smart/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 15:20:40 +0000</pubDate>
		<dc:creator>Jim Paskill</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=651</guid>
		<description><![CDATA[In my last post about the big 3 &#8211; social media, mobile platforms and buying local – I focused on social marketing and in particular the power of Facebook for higher education marketing. For this post I want to talk about mobile and how that will impact colleges and universities in 2011. Let’s start with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Mobile Myths Debunked ?</title>
		<link>http://psandl.com/blog/2010/09/mobile-myths-debunked/</link>
		<comments>http://psandl.com/blog/2010/09/mobile-myths-debunked/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 16:50:22 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[mobile web sites]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=536</guid>
		<description><![CDATA[This is some of what Bob Johnson, a college marketing consultant said after speaking at the American Marketing Association&#8217;s Capital Region chapter last week. Mobile marketing really is here. If you have to make the choice, spend time and resources to develop a mobile-friendly version of your regular website rather than apps. Plan now to have a mobile-friendly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media for Higher Education: Slay the Fear</title>
		<link>http://psandl.com/blog/2010/08/social-media-for-higher-education-slay-the-fear/</link>
		<comments>http://psandl.com/blog/2010/08/social-media-for-higher-education-slay-the-fear/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:19:28 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[higher ed social networks]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[market segmentation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=527</guid>
		<description><![CDATA[It’s time to admit that I was not an early advocate of social media in higher education. From where I sat (at the time), social sites were for high school and college kids who wanted to keep in touch with friends, share photos, and flirt with each other online. This was no place for a [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/08/social-media-for-higher-education-slay-the-fear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Trends in Higher Education Marketing: Take the Plunge</title>
		<link>http://psandl.com/blog/2010/08/social-media-trends-in-higher-education-marketing-take-the-plunge/</link>
		<comments>http://psandl.com/blog/2010/08/social-media-trends-in-higher-education-marketing-take-the-plunge/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 17:28:11 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[university consultant]]></category>
		<category><![CDATA[university social media]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=525</guid>
		<description><![CDATA[If you, like myself, tend to avoid large-scale shopping malls, you may also appreciate the fascination I have when I boldly venture into a mega-mall complex, and cruise through it just to check out the trends. Likewise, I enjoy browsing the web for what’s new, what’s trending, and speculating on what will be next. In [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/08/social-media-trends-in-higher-education-marketing-take-the-plunge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build A Blog</title>
		<link>http://psandl.com/blog/2009/10/build-a-blog/</link>
		<comments>http://psandl.com/blog/2009/10/build-a-blog/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 20:26:09 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[student blogs]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=253</guid>
		<description><![CDATA[Build a Blog On a recent run through the mall, I came by a Build a Bear store. These are the retail/interactive experience shops that sell you the raw materials to build your own stuffed animal: a fake-fur â€œsuitâ€, stuffing, and even a tiny toy heart.Â  At the end, you get a plush bear to [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/10/build-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The mobile device dilemma</title>
		<link>http://psandl.com/blog/2009/08/the-mobile-device-dilemma/</link>
		<comments>http://psandl.com/blog/2009/08/the-mobile-device-dilemma/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 13:58:01 +0000</pubDate>
		<dc:creator>Bill Hurlburt</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=113</guid>
		<description><![CDATA[I had a client call me a few weeks ago and ask me about creating a mobile style sheet for their site. He wanted their website to â€œwork and be optimized on mobile devices.â€ This is not as easy as it seems.  Developing a single style sheet that magically renders a site perfectly on every Smart Phone, Cell Phone and PDA, while retaining the layout a functionality of the site, well, weâ€™re just not there yet. (Youâ€™d be better off saving your time and money for a rainy day.)]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/08/the-mobile-device-dilemma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goals and Measurements on Your Website</title>
		<link>http://psandl.com/blog/2009/08/goals-and-measurements-on-your-website/</link>
		<comments>http://psandl.com/blog/2009/08/goals-and-measurements-on-your-website/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:17:05 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=110</guid>
		<description><![CDATA[I recently conducted a workshop at eduWeb in Chicago.Â  I was somewhat surprised when the topic of social networking was discussed to find out that although most were using some kind of social networking, how few in the room had goals or were measuring their success. One participant called it a â€œguerrillaâ€ attempt at social [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/08/goals-and-measurements-on-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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