PS&L Blog

This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton & Lord I talk to many admissions, enrollment and marketing [...]

On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]

We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]

In my last post about the big 3 – social media, mobile platforms and buying local – I focused on social marketing and in particular the power of Facebook for higher education marketing. For this post I want to talk about mobile and how that will impact colleges and universities in 2011. Let’s start with [...]

This is some of what Bob Johnson, a college marketing consultant said after speaking at the American Marketing Association’s Capital Region chapter last week. Mobile marketing really is here. If you have to make the choice, spend time and resources to develop a mobile-friendly version of your regular website rather than apps. Plan now to have a mobile-friendly [...]